Brand Protection Technology For The Apparel Manufacturers

Recently, INVISTA, the owner of LYCRA fiber brand and one of the world’s largest integrated producers of polymers and fibers was able to seize and destroy 2000 pairs of trousers bearing counterfeit LYCRA fiber hand tags with the help of Polish customs officials. It is definitely a moment to rejoice for the apparel manufacturers fighting a tough battle to keep counterfeit apparels away from the market. However, it is also a fact that in the battle against the counterfeiters, the victory comes in favor of the original apparel manufacturers very rarely.

Since counterfeiting is an illegal activity done clandestinely, it is very difficult to provide exact statistics. However, as per the 2012 Global Report on Counterfeiting, the revenue obtained from the sale of counterfeit goods has grown 400% since 1990s while that of legitimate brands is just over 50%. This definitely shows that the counterfeit industry has grown from a mere small-scale industry to a highly networked and highly sophisticated industry costing the global economy billions of dollars annually. According to the International Chamber of Commerce, counterfeiting is worth $600 billion a year that accounts for between 5-7% of world trade.

In the apparel industry, the market growth of counterfeit apparels is double when compared to that of legitimate apparels. And with the advent of the Internet, counterfeiters and gray market operators have got a safe haven to put the product on sale. The global anonymity of the Internet coupled with the popularity of online shopping sites has made it easy for the counterfeiters to find consumers and markets for their products.

The sale of counterfeit apparel is going in a big way on the Internet thanks to many buyers who use this simple sales channel. This has to be stopped not only because it affects legitimate business but also because of the fact that the revenue from the sale of counterfeit goods is used to fund criminal activities. With counterfeiting being a global issue, there is the need for effective measures to prevent the sale of counterfeit apparels and products. One such measure is to invest in effective anti-counterfeiting solutions.

With the new sophisticated brand protection technology, legitimate manufacturers can now easily find the violators and bring them to compliance. In this way, they can not only recover the revenue and brand reputation lost to counterfeits but also prevent the flow of money to fund organized crime.

Arizona Foreclosure Attorney – How Bankruptcy Can Help You

If you’re like thousands of other Arizonans, you’re in danger of losing your home to a bank foreclosure. Fortunately, many are discovering the solution in what may seem the unlikeliest of places – bankruptcy. Losing everything you own is just one of many Arizona bankruptcy myths encountered by Arizona Bankruptcy Now legal counsel over the past 15 years. In fact, with the help of an experienced Arizona bankruptcy lawyer who understands the law, you’ll likely keep your home, as well as your vehicle and other prized possessions too!

In most cases, homeowners facing potential Arizona foreclosure have been hard hit by adjustable rate loans. They started out with low payments they can afford, only to see the cost of their monthly mortgage rise beyond their reach. For many, the problem is multiplied by credit card debt and medical bills. Once they’ve exhausted all their options, hundreds of hardworking Arizonans just like you come to the same conclusion every single month – they need the help of an Arizona bankruptcy attorney.

The bankruptcy process can be complicated and stressful. That’s why it’s imperative you seek the counsel of an experienced bankruptcy attorney who’s done it countless times – not just anywhere, but here in Arizona where you live, as bankruptcy laws vary by state.

First, your attorney will help you decide which form of bankruptcy may be right for you. Chapter 7 eliminates much of your debt, including credit card and medical bills, freeing up extra money for you to make your monthly mortgage and car payments. Chapter 13 requires you to pay back what you owe over a specified period of time. It may also eliminate more types of debt than Chapter 7. Only an experienced bankruptcy attorney will know which option is best for your unique situation.

When it comes time to file your bankruptcy petition with the court, your Arizona Foreclosure Attorney is equally essential as paperwork errors mean revision and resubmission. It is critical to provide the court with a schedule of your assets and liabilities within 15 days of filing the petition. Miss this deadline, and the court dismisses the case.

If you are already in the middle of a bank foreclosure on your home, be sure to file your petition with the court before the foreclosure sale date on your property. That means consulting with an attorney as soon possible to allow enough time for preparation.

When it comes to keeping the home you’ve worked so hard for, your toughest decision could also be your smartest. Within months of your bankruptcy’s completion, you can start rebuilding your credit again. You can get the fresh start that bankruptcy law is intended to provide. To find out which form of bankruptcy may be right for you, contact an experienced bankruptcy lawyer for a free consultation.

The Rise of False Marking Litigation

There is a new litigation trend brewing on the horizon: false marking. Much like the increase in litigation in early 2000 from patent trolls, this is now a new source that’s driving increases in litigation. Because of a recent court decision, it is extremely profitable to sue companies who have falsely marked products as patented.

For operating companies, this has serious implications for product projection strategies, maintenance decisions, and product management.

U.S. Patent Law explicitly permits marking products to indicate they are in some way protected by a patent i.e. Patent Protection. There are a number of reasons a company might decide to expend the effort of marking a product to indicate a patented technology, process, or material was used in producing it. It might be determined, for example, that as a marketing tactic, the mark provides a competitive advantage by causing the perception that the product is superior.

Another obvious reason to mark a product is that it puts your competitors on notice that they are barred from copying anything unique about your product without your written permission. A careful reading of the statute (35 U.S.C. Section 271), however, reveals something that might not be quite so obvious initially.

The statute also explicitly prevents a patent holder from being awarded compensatory damages if the product is not marked and someone infringes on the patent. The functional effect is that your product should be marked for business reasons that go beyond a simple marketing tactic. In the event you discover patent infringement of one of your products, you are limited to collecting damages only after the competitor was put on notice. Those facts by themselves seem relatively simple to understand´┐Żbut they are complicated by another section of the law known as False Marking. USC 35 Section 292 makes it unlawful to mark a product as being protected by a patent if it is not.

The law has also recently been interpreted in such a way as to make it a very expensive violation. At one time the law was interpreted on a per product basis; it was a single violation to distribute any number of the same product with a false mark. The law limits the fine to $500.00 per violation, which is not a significant incentive to a large company and, consequently, they tended to ignore the legally required due diligence. On December 28, 2009, however, a U.S. appellate court for the Federal Circuit held that fines should be imposed on a per article basis, $500 for each item shipped. With this latest ruling, due diligence is no longer a luxury; it’s an absolute necessity.

Online Brand Protection Secure Your Brands Reputation Today

Online business is a necessary channel for product companies to be successful. This represented by eCommerce which has flourished extensively over the past few years. It is one reason why most of the companies today have their websites, their social networking id’s and their company weblogs, where the public can interact. It is important to know in the virtual sphere you are spoken about. People are making comments and judgments about your brand, services and products that you offer, your after sales service, customer care service and the like. Any positive publicity would add to your goodwill and positive image building, however negative publicity would result in the opposite.

What is Online Brand Protection?

It is important to understand the concept of online brand protection before delving in its finer aspects. In simple words, it refers to a host of defense measures for online business. Under this, the proprietor of a certain brand has the authority to secure its trademark from third party interference by deploying online methods

Importance of Online Brand Protection

Most market experts and legal teams agree that online brand protection is of great importance in today’s world. It is important to understand that your business concern or name has a certain profitable entity and reputation attached to it. Therefore, company name is the most priced possession along with other aspects such as online popularity and success.

There are instances when a customer’s negative remarks resulting from a purchase of counterfeit or gray market product or service has been noted. The best way to resolve is by applying online brand protection tools and addresses the situation as per the requirement. Such a situation is especially possible because of the presence of the gray market in the economy.

Benefits of Online Brand Protection

The services and benefits that online brand protection tools results to its users are as follows:-

Online brand monitoring techniques have the capacity to provide users detailed data on product, seller, individual listing levels that allows a brand to make decisions based on updated information with regards to areas of investment for brand protection in an efficient manner.

Such software application has the capability to offer users in-depth information on seller, product, individual listing levels that enables your brand to take decisions based on upgraded inputs concerning where to invest the brand protection amount most effectively.